Client: DIFA • Project: Native American Heritage Month Poster Design • Consulting
Deliverables: Poster Design • New Episodes
Poster Design & Consultation
Preproduction: Consultation
Production: Image Selection, Poster Design
Post Production: Print Review, Podcast Editing
Marketing: Consultation, Platform Recommendations
For Native American Heritage Month (NAHM) - November 2022 Visten Creative worked with Calvin Universities Diversity & Inclusion for All (DIFA) Podcast on new marketing materials to promote specific podcast episodes. Work included:
Proposing a themed listening challenge
Remotely coordinating a live event recording
Developing a relationships with a new podcast guest and their team
Designing promotional material including new episode thumbnails and a poster
Editing new podcast episodes
Consulting with DIFA on additional platforms for promotion including Yammer, LinkedIn, and Facebook.
The NAHM Project was a success bringing in 138 new content listens and 163 archive content listens during November and December 2022 accounting for about 52% of November and December listers and approximately a 7.2% increase in total historic listens.