Client: DIFA • Project: Native American Heritage Month Poster Design • Consulting
Native American Heritage Month Consultation
Project Goals: Content Promotion • Poster Design • Image Selection • Podcast Editing
“Build your knowledge to better understand
Native American and settler histories and issues.
Brought to you by the Diversity & Inclusion for All (DIFA) Podcast.”
- DIFA Podcast Poster
Deliverables: Poster Design • New Episodes
Poster Design & Consultation
Preproduction: Consultation
Production: Image Selection, Poster Design
Post Production: Print Review, Podcast Editing
Marketing: Consultation, Platform Recommendations
For Native American Heritage Month (NAHM) - November 2022 Visten Creative worked with Calvin Universities Diversity & Inclusion for All (DIFA) Podcast on new marketing materials to promote specific podcast episodes. Work included:
Proposing a themed listening challenge
Remotely coordinating a live event recording
Developing a relationships with a new podcast guest and their team
Designing promotional material including new episode thumbnails and a poster
Editing new podcast episodes
Consulting with DIFA on additional platforms for promotion including Yammer, LinkedIn, and Facebook.
The NAHM Project was a success bringing in 138 new content listens and 163 archive content listens during November and December 2022 accounting for about 52% of November and December listers and approximately a 7.2% increase in total historic listens.
“He's always striving to learn new ways to do things and pushing the envelope to make sure the work he's doing is providing great results.”
Rebecca Warner
Owner | Strategist | Boundaries Pusher at RW Marketing
