Client: Microsoft Bing • Project: Unlock Creative Mode
Unlock Creative Mode
Project Goals: Creative Strategy • Campaign Development • Adoption of Technology
Deliverables: Campaign Video • Creative Strategy
Launch Branding & Consultation
Work conducted with the Skylight Agency Team
Preproduction: Primary Research, Secondary Research, Creative Strategy, Concept Pitch, Stock Footage Discovery, Storyboard, Script Writing
Production: Videography, Audio Recording, Lighting, Location Scouting
Post Production: Video Editing, Logo Animation, Music Selection, Audio Editing
Marketing: Social Media Plan, Billboard Marketing Plan, Submission to Crowbar Awards Q2 2023
For this project the Skylight Media Agency participated in the Q2 2023 Crowbar Awards competition. The client was Microsoft’s “New Bing” and it’s new generative AI features.
Work began with both research into the current generative AI environment and primary interviews conducted with adults in West-Michigan. We took insights from this research and pitched a series of ideas to a panel of industry experts. After the panel our ideas were further refined into a final presentation. Take a look at the results by watching the video on this page.
Additional credits
Voice Over: Max Israels
Project Team: Andrew Pruim, Sara Hao, and Min Ki Kim
“He's always striving to learn new ways to do things and pushing the envelope to make sure the work he's doing is providing great results.”
Rebecca Warner
Owner | Strategist | Boundaries Pusher at RW Marketing
