Client: Hungry Howie’s • Project: Flavor Tour
Flavor Tour
Project Goals: Make Hungry Howie’s Pizza the number one choice for college freshmen, while highlighting their flavored crust options.
“We will put Hungry Howie’s flavored crust menu on the map.”
- Max Israels, Campaign Voice Over
Deliverables: Logo • Campaign Design • Mockups
Flavor Tour Campaign Design
Preproduction: Creative Strategy, Audience Research, Secondary Research, Survey Design, Asset Collection, Script Writing
Production: Logo Design, Voice Over
Post Production: Video Editing, Mockup Creation, Campaign Board Design
Marketing: Presentation to Art Director Simon Post and the Hungry Howie’s team at Doner.
To promote Hungry Howie's Flavored Crust Pizza to college freshman the Skylight Media Agency tapped into the orientation experience. Research showed that pizza time is more important to college students than the pizza itself. We also learned that 36% of people have never tried Hungry Howie's flavored crust.
In order to change narrative our team turned made trying all of Hungry Howie's flavors an experience for incoming college freshman. We gamified collecting magnets and digital stamps representing each of Hungry Howie's distinct flavored crusts.
Our hope is that this campaign will result in both a memorable experience for college freshman and lead to an increase in the number of people who have tried Hungry Howie's flavored crusts. An added benefit of this campaign if successful would be a life long purchasing relationship with Hungry Howie's Pizza.
By participating in Flavor Tour: The Tastiest Way to Explore Campus, we will put Hungry Howie's menu on the map for college freshmen across the midwest.
Project team: Max Israels, Min Ki Kim, and Andrew Pruim.
Work produced on Spec.
“He's always striving to learn new ways to do things and pushing the envelope to make sure the work he's doing is providing great results.”
Rebecca Warner
Owner | Strategist | Boundaries Pusher at RW Marketing
