Client: Bricks & Minifigs Grand Rapids • Project: Store Opening & Event Promotion
Bricks & Minifigs Grand Rapids Store Opening
Project Goals: Social Media Asset Creation • Grand Opening Promotion
“As Grand Rapids Residents, we wanted to create a space where you can shop locally.”
- Julia Peterson, Owner Bricks & Minifigs Grand Rapids
Deliverables: Social Media Content • Photography • Consulting
Social Media Content Creation
Preproduction: Content Strategy, Consultation
Production: Photography, Graphic Design, Video Recording, Animation
Post Production: Video Editing, Graphic Design
Marketing: Social Media posts for: Facebook, Instagram, TikTok, MailChimp, and Google Business
As part of working towards a Masters in Media and Strategic Communications (MMSC) at Calvin University, the Visten Creative team worked with Bricks & Minifigs Grand Rapids to promote the store’s grand opening on December 10, 2022. Work included the creation of more than 50 posts across five platforms during November and December of 2022. Key insights were gathered about the store’s local audience and were presented alongside the developed content.
“Customers have engaged Andrew’s content with enthusiasm, and… increased our social media following exponentially.”
Julia Petersen
Owner Bricks & Minifigs Grand Rapids
