Deliverables: Campaign Video • Creative Strategy

Launch Branding & Consultation

Work conducted with the Skylight Agency Team

Preproduction: Primary Research, Secondary Research, Creative Strategy, Concept Pitch, Stock Footage Discovery, Storyboard, Script Writing

Production: Videography, Audio Recording, Lighting, Location Scouting

Post Production: Video Editing, Logo Animation, Music Selection, Audio Editing

Marketing: Social Media Plan, Billboard Marketing Plan, Submission to Crowbar Awards Q2 2023

For this project the Skylight Media Agency participated in the Q2 2023 Crowbar Awards competition. The client was Microsoft’s “New Bing” and it’s new generative AI features.

Work began with both research into the current generative AI environment and primary interviews conducted with adults in West-Michigan. We took insights from this research and pitched a series of ideas to a panel of industry experts. After the panel our ideas were further refined into a final presentation. Take a look at the results by watching the video on this page.

Additional credits

Voice Over: Max Israels

Project Team: Andrew Pruim, Sara Hao, and Min Ki Kim

Tell us about your mission and story.

It’s time to share it with the world.