Empires of the Mind

In the language of the attention philosopher James Williams, while Andor may have plenty of literal starlight, he lacks attentional “starlight” to guide him in the right direction.

Content, UpdatesAndrew PruimOctober 15, 2022Calvin UniversityMMSC, Communication, digital communications, attention, Andor, Stand Out of Our Light, James Williams, philosophy, manifesto

Social Media Lessons from the Amish

In our modern world we are often faced with choices that push us toward more communication, but not always towards more community.

Updates, ContentAndrew PruimOctober 10, 2022Visten CreativeMMSC, Learning, Social Media, Communication, limit, Overwhelm, digital communications, thoughts, theory

Crisis Marketing Playbook for 2020 and Beyond

Marketing during a crisis can be hard. Use this playbook to get you started in the right direction.

Marketing, Interviews, Content, PlaybooksAndrew PruimApril 21, 2020Visten Creativemarketing, crisis, playbook, Eric Hultgren, Mlive, COVID-19, Coronavirus, unprecedented, unprepared, questions

The Value of Brand | By the Numbers

Every have trouble convincing people that brand investment has ROI? Check out this post for statistics on the value of brand consistency.

Branding, Marketing, Updates, ContentAndrew PruimFebruary 4, 2020Visten Creativebrand, numbers, statistics, Visten Creative

6 Tricks to Improve Content With the Before & After Grid

A simple guide to improving your content writing in six steps.

Content, MarketingAndrew PruimDecember 27, 2019Visten Creativecontent, Before & After Grid, Drift Insider, Drift Comment