Posts in Playbooks

ATTENTION: Captured (through color, font, image, and shape)

We hope this brief introduction to the use of color, font, image, and shape shows the role Story can play in selecting options for your brand. Wield this power wisely as you attempt to capture people’s attention in those precious first milliseconds.

Branding, Marketing, PlaybooksAndrew PruimOctober 12, 2023color, font, shape, image, brand, story, human response optimization, HRO, primer

Crisis Marketing Playbook for 2020 and Beyond

Marketing during a crisis can be hard. Use this playbook to get you started in the right direction.

Marketing, Interviews, Content, PlaybooksAndrew PruimApril 21, 2020Visten Creativemarketing, crisis, playbook, Eric Hultgren, Mlive, COVID-19, Coronavirus, unprecedented, unprepared, questions