Client: Refugee and Immigration Collaborative • Project: Video Series' and Brand
Video Series and Brand Development for The RIC
Project Goals: Brand • Strategy • Video • Education
“To name fears, to put faces and stories with statistics, and help us understand the biblical calling to care for and about refugees and immigrants.”
- Dr. Pennylyn Dykstra-Pruim
Deliverables: Brand Design • Animation
Our team worked with the Associate Dean of Diversity and Inclusion at Calvin University (was Calvin College at the time) to produce a number of deliverables. This project include the creation of a simple brand design to help unify various deliverables including blogs, web content, and video.
Refugee and Immigration Collaborative Video Series’
Preproduction: Client Meetings, Film Day Timelines, Training Crew, Set Designer
Production: Director, Interviewer, Studio Coordinator, Multi-Cam Recording, Camera Operator, Audio, Lighting
Post Production: Video Editing, Audio Editing, Multi-Camera Editing, Client Project Review, Photo Editing, Animation, Graphic Design
Marketing: Web Design, Social Media Promotion, Website Development, Media Release Coordination with Project Various Partners
In total we produced 3 video series and more than 25 videos.
Part of what was both great and challenging about this project was working with current Calvin University students. Through coordination with Calvin University staff and faculty I (Andrew) was able to help organize a training session in advance of our first filming day. This gave several students the chance to get first hand experience in a live studio setting. During my college years I really appreciated all the chances I had to work both in the on campus studio and in studios while interning abroad. It was great to give back as an Alumni while working on a project whose subject matter I really care about. After our initial shoot days I returned to a different studio space to finish up a recordings on my own operating two cameras, multiple lights, and audio equipment on my own.
The videos were edited into three series. The first series was about capturing the welcoming nature and mission of the collaborative. This was the shortest of the video series’, designed as an introduction to the other two video series. It included a “Welcome” video from the collaboratives leaders and a “Mission” video that intentionally incorporated many of the different voices from the collaborative members.
The second focused on “Why I Care” was designed as short statements from each participant to give context to their full presentations and provide material for social media trailers. This was a really interesting way to get intimate with each participant in the collaborative and really give them an opportunity to share their personal passion for refugees and immigrants.
The third series of videos consisted of longer “TED” style talks. These ranged in length from 5-15 minutes and covered a wide range of topics. Topics included: “What are Your Biases?”, “Hospitality as Discovery”, and “Global Migration”. Guest included: Ambassador William J. Garvelink, Sarah Yore-Van Oosterhout, Esq., Educator & Collaborative Leader Tim Baldwin, and many more.
We hope that you enjoy watching these videos and learn a little bit along the way about refugees adn immigrants. Watch a playlist with many of the more than 25 videos we produced by clicking the button.
After two years of being proprietary content we released the videos to the public in 2020.
“He's always striving to learn new ways to do things and pushing the envelope to make sure the work he's doing is providing great results.”
Rebecca Warner
Owner | Strategist | Boundaries Pusher at RW Marketing
